glam

What Are the Top 5 Products Women Buy Online?

For marketing boffins around the world, knowing what products will sell is a fundamental goal. For women, the internet shopping revolution has opened up a whole new realm for them to explore without having to brave a soggy Saturday high street assault course. Knowing what the next big product will be would be like winning the lottery for some marketers, so let’s look at what’s popular now to give us an insight into what will be big in the future.

Clothes

No big surprise: women spend most of the money they spend online, on clothes. Shops like Asos.com, Top Shop and BooHoo.com all do a massive amount of business online and in some cases, only do business online. The biggest selling item of clothing in the world is those classic blue jeans. Everyone has a pair, and they don’t seem like they are dropping in popularity any time soon. One crucial thing to be addresses is the difficulty women have in finding jeans that fit their particular curves. Someone that could find a way to have an online system to ensure every pair of jeans bought fits perfectly would be truly inspired.

Perfume

Perfume is another of the most popular things women buy online. The most likely reason being that it is in most cases cheaper to buy perfume on line than in a departments store or in a specialist perfume and aftershave shop. The difficulty in selling women fragrances is that there is no smell-o-vision widget for the internet just yet, so perfumers currently have to rely on women visiting perfume stores before they come back to the internet in order to make a purchase. Smart phones will cut this stalling period soon enough though. Chanel No.5 is the top selling perfume of all time but currently, Hugo Boss perfume is making waves with its online sales.

Shoes

Women love shoes. Buying shoes online can be tricky as you need to try them on to know if you will feel comfortable in them. What online shoe shops rely on is, like perfume stores, women coming in store before buying online. What some shoes companies have done is create an interactive element to their website where you can design your own pattern for your shoe. This should draw people back to the website. Converse are one of the top selling shoe brands online.

Make Up + Jewellery

Make Up and Jewellery round up the top 5 products women buy online. These are a bit easier to sell as most of their appeal is visual. MAC make up is one of the most popular make ups online while H. Samuel and Ernest Jones make up a huge percentage of online jewellery sales.



Source by Jack M Mack

Beautician Courses – How to Choose the Best One

Whether you want to work in a professional salon, work from home, be a mobile therapist or travel the world on a cruise ship, being a Beautician can be a very rewarding career. It is essential to choose a credited and respected Beautician course.

There are various accreditations that you can choose from, for example, ITEC, CIBTAC, CIDESCO, NVQ, VTCT, FETAC plus many more. Always check wherever your qualification will be nationally or internationally recognized. I would always recommend doing an international one as you never know when your circumstances might change.

When choosing the best Beautician course make sure it covers the following areas;
Skin treatment including facial work
Eye treatments such as tinting, tweezing and eyelash extensions
Hair removal, for example, waxing
Make up application
Manicure and Pedicures
Nail extensions such as the Gel or Acrylic system (this does not have to be an essential part of a course, you can always opt to do this at a later stage)
Tanning

Some students also like to study body treatments such as massage, aromatherapy or reflexology but like the nail extensions above, these units can be studied at a later date once you have completed the beauty course.

Once you have chosen a course you now need to decide whenever you want to do a full time or part time course. Obviously if you are working full time then a part time evening course would be most suitable. There are so many colleges to choose from so make sure you do some research. A lot of colleges are also competitive for enrollments so shop around for price too!

Finally, an essential part of any Beautician course is having the right study guides to assist you with your revision. There are some great books available so make sure you choose the right ones, your tutor and college should assist you with this.



Source by Katie Tierney

Eye Brow Shapes

Today’s Lesson Will Teach You How to Shape and Thicken Your Eyebrows

Your eyes are one of the first things people notice. You don’t want your eyebrows to detract from the beauty of your eyes. Instead, they should accentuate your eyes and your face. While some people tend to over pluck or strive for the thin line, the sexiest eyebrows are actually thicker. You can get thick eyebrows by either learning the proper plucking techniques or by cheating a little with makeup and brushes.

Thickening Eyebrows With Makeup

Let’s start by either assuming you were born with naturally thin eyebrows or the tweezers got away from you. If the latter, stop, breathe and remember it is fixable. You will need a few supplies to get started.

  1. Eyebrow stencil – choose the thickness that best fits your face
  2. Eyebrow pencil or eyebrow powder
  3. Thickening mascara – the same shade or one shade darker than your eyebrow color

Place the eyebrow stencil over your eyebrow and use the pencil or powder to fill in. Use light lines to gradually fill in the empty spaces. Using dark lines will simply draw attention to the makeup instead of blending in with the rest of your eyebrow. Next, use a small amount of thickening mascara (wipe excess off the wand with a tissue) on the actual hair of the eyebrow, not the makeup portion. This will make the remaining hairs appear thicker, giving the illusion of thicker eyebrows.

Get Thick Eyebrows

If you were born with thin eyebrows, you probably don’t want to fill in with makeup every time you go out. Instead, consider eyebrow extensions or eyebrow growth products. Extensions are artificial hairs which attach to your existing eyebrow hair. They can be put on at many salons and offer a longer term solution.

You can also use growth products. These are typically creams, gels or liquids you place on the eyebrow area. They stimulate growth, equaling thicker eyebrows. Both over-the-counter and prescription options are available.

How To Have The Perfect Eyebrows

To ensure you always have the perfect eyebrows, start by determining the best shape and thickness for your face. Every face is different, so don’t expect your favorite star’s like Beyonce or Cheryl Cole’s brows to look good on you. A salon or makeup artist can help you decide. You can also use stencils along with an eyebrow pencil to test different thicknesses. Take full advantage of stencils when you pluck to ensure you only pluck hairs outside the stencil area. If you want to prevent any mistakes, consider having your them done professionally, which often lasts weeks longer than at home tweezing.



Source by Christian Callo

Longer Eyelashes – Top 4 Methods

Women for a very long time have had to welcome not being blessed with long, thick, and glamorous eyelashes. They instead have short and thin eyelashes that only get to be more of a problem as they grow older. For several years now the business of having longer eyelashes has grown into the multibillion dollar per year business that is today. With several choices available today, do you really know which way is the most effective?

False Lashes
Before the recent advances in other products, false lashes were considered the best way to achieve the appearance of long thick eyelashes. They were rather cheap in price and they do look fairly good. The high end ones put on in expensive salons and the cheap ones from discount stores have the same problem, they fall out rather easily. The glue on them also does not do any good to the existing natural eyelash. It can damage and cause the natural eyelash to fall out when the false lash is removed.

Mascara
The staple of every girls pocketbook, mascaras are an extremely popular product. You will be hard pressed to find a make-up company that does not offer a mascara, they are everywhere. And just like all other product lines there are good ones and bad ones. They all are a temporary for achieving the look of longer eyelashes, you know this. Maybe you did not know however that the popular waterproof mascaras can also do some damage to your natural eyelashes. It is very common for women to lose an eyelash or two when removing waterproof mascara.

Extensions
A rather recent support and the most expensive is that of eyelash extensions. The top brands of extensions cost over $ 500 a set putting them out of reach for most women, even more so that they only last about 4 months. They do look great though; top celebrities use them on a regular basis with changing looks in appearance.

Eyelash Conditioners
The latest of the improvements these have become very popular in the last couple of years. They work by an application of natural moisturizers and minerals directly to your natural eyelashes. This causes the eyelash to actually grow and become longer and thicker on its own when applied daily. The new growth is evident anytime between 2 to 4 weeks in most women.

The Winner Is
These are by far the most popular eyelash treatments today, but only one of them actually is causing your natural eyelashes to become longer on their own. The eyelash conditioner is today a proven product to do what nature does not do for most women, provide them with naturally longer eyelashes. For women that would like to try one of these products, a company called Idol Lash is making available for a limited time a special offer.



Source by Beverly Livingston

Top Women's Hairstyle Trends For 2010

Women just love doing anything and everything to enhance their personality and beauty. Looking glamorous and elegant in every season for every occasion is important for her. Choosing right kind of hairstyle is as important as finding a unique dress, stunning shoes and make up. A woman's hair is like her crowning glory. So just look out for a perfect hairstyle that enhances your personality and add glamour quotient to your outlook.

If a whole new wardrobe can be made for New Year, then why not give a new look to hairs. Styling hair does not mean just getting a new hairstyle. It actually means getting that perfect hairstyle which personality personality. Let us get a sneak peek into world of perfect hairstyles for 2010. Whether you have 'in' hairstyle or feeling fallen short on style, it would really help you to rock 2010. Do not hesitate to try out late 2010 top beautiful hairstyles you like and stun everyone.

Top nice hairstyle trends for women in 2010 are just below:

Long washed hairstyle

Hair style that is going to revive 1940s styles of women's hairstyles in 2010 is wavy long hair. This spring and autumn, wavy not curly long hairs are in fashion as it goes with any hair color. Whether it is off-center or side part, it looks awesome in all ways. 1940s wavy hairstyle on catwalk of Christian Dior Spring 2010 is evidence that long wavy hairstyle is making a comeback this year. So, if you have long hairs then do not think of cutting them. Go for a look that combines sensuality and year's fashion trends, just as Australian model Miranda Kerr did while stepping out at the ESPY Awards in long washed hair.

Buns, Bouffant and Pompadour hairstyle

In late '60s, buns were seen as a classic way of exhibiting lavishness. Hairs gathered into a round coil are just best for any season, especially for summers. One can go for bouffant hairstyle just as Jessica Simpson, who came at Extraordinary Measures Premiere in her Bouffant Hairstyle, which looked really beautiful. An elegant low bun or twist that sits at the nape of neck also looks dazzling. Teenagers can go for pompadour by fanning top of the hair forward and curling over itself.

Plaited & Braided hairstyle

Braided hairstyle has made a comeback as it poses an elegant and comfy look. It looks classy on everyone, be it a working women or a housewife. Braided hairstyle has evolved as a latest hairstyle trend, thanks to Alexander Wang and Missoni Spring 2010 catwalk. Two exotic styles in braided hair: long side braid and fish plait, has pinned as a major 2010 hair trend. Celebs are also adapting it for 2010. Rachel McAdams wore a side braid at London premiere of Sherlock Holmes which looked really awesome. Braids can be done in a variety of ways from micro braids which give an illusion of thick locks to cornrow braid. Best way of making a braided hairstyle last longer is to blow dries it.

Slicked hairstyle

If there's a 2010 hairstyle that can scream attitude in 2010, then it is definitely – slicked hair. It's just perfect for youngsters who like to try out different looks, now and then. You can go for any of slicked hairstyles for 2010 that suits your face, such as side slick, slicked back with gel or with fingers providing the texture. Wavy, dry, heavily brushed hairstyle is out of fashion. Top women's hairstyle for 2010 is a slicked wet look, just as seen in Alexander Wang and Thakoon's Spring 2010 catwalks. Forget past year's half-shaved head hairstyle and go for a side slick which is best among slicked hairstyle trends for 2010.

Top knots

Top knots have managed to get a place yet again into list of top hairstyles for women in 2010 also. It was popular in 2009 as it conveys youthfulness and playful look. There are two options in topknots hairstyles for women in 2010 – sleek and messy top knot. Marc Jacobs and Nina Ricci Spring 2010 show was full of tidy knots that sit right at the top of head representing Japanese culture. Sleek top knot is best for ladies having straight hair. It looks awesome when placed in center of head, but can also work when placed, slightly off to the side. Messy top knot works best for hairs with soft waves by adding texture to it. It is really easy to make and give a very different look with this easy to make and easy to carry hairstyle. Just sweep hair up and fasten it haphazardly.

This journey of hairstyles for 2010 must have acquainted you with lots of ideas and options. Style your look every single day and redefine your outlook by adding a pitch of glam. There is nothing else that can top variety especially, when it comes to women hairstyling. 2010 hair styles trends have a huge variety. Choose one that suits you best and accentuate your femininity with style.



Source by Laura Chiffons

How to Save Money on Beauty Products

One look at the makeup aisle and you find yourself automatically drawn to the mystical fragrances and vibrant packaging. Before you know it, you are walking out with new products and a hefty bill. We know you love your beauty products and deserve to be pampered. But don’t worry here are some tips that let you be the beauty queen without breaking the bank!

1. Watch out for Sales!

Black Friday deals are great, but you can find huge discounts on your favorite brands all year long! Most of the stores have a newsletter in which they announce discounts and sales, often giving you a special online discount that’s not available in the store. So go to your favorite beauty store’s websites and sign up for their newsletters.

2. Let your multi-tasking talents shine

You may not realize it but most of your beauty products can serve more than one purpose. Dab your liquid lipstick on cheeks and blend to save money on the blush. Instead of pressed highlighters invest in liquid highlighters, mix a few drops with your foundation or bb cream for dewy finish when the matte finish is out of style. Get creative and save money. This is the perfect gift for girls.

3. Go to the drugstore

To someone who’s addicted to high-end brands buying makeup and skincare at a drugstore may sound horrible, but most of the drugstore brands are priced at a fraction of your beloved high-end brands and offer products with amazing quality. Avoid investing in high-end products which you must replace very frequently like mascaras, eyeliners, and compacts, or products you want a lot of variety in like lipsticks.

4. Get beauty box subscriptions

You can save a ton of money with beauty box subscriptions especially if you opt for the ones who offer full sized products instead of samples. Samples boxes can’t provide you with the same value for money as boxes with full sized products can.

5. Use Coconut as makeup remover

No need to waste your money on expensive makeup removers and wipes. Coconut oil can remove the stubborn waterproof makeup easily. It’s not only a pocket-friendly option but is also good for your skin, eyebrows, and lashes.

We hope these tips help to give your wallet some TLC and make you look as glamorous as ever without going north of your budget plans. Subscribing to a beauty subscription box is the way by which one can get all the products in a very small amount. This is perfect for those girls who don’t want to use one product for many uses.



Source by Neha Negi

Learn Skills for Free – Free Tutorials

W3Schools

This is a first class web development tutorials website which provides easy reference guides on languages like HTML, XHTML, CSS, PHP and JavaScript. All the tutorials are free and nicely explained through various examples.

2Createawebsite

2createawebsite.com is a free tutorial site for beginners who want to learn how to create a website. If you want to learn how to play with HTML codes, this site is for you. Visit it, it will provide a step by step guide through your website creation.

5min

5min.com is a video tutorial site with a difference- the videos are short and no more than 5 mins. Like other video sites, this too covers a wide range of topics.

VisualBasic Tutorial

Vtutor.net is a visual basic learning center where you can learn programming. Anyone who is interested in learning Visual Basic Programming, this site provides free tutorials on VB6, VB2008, VB2010 and Excel VBA

Zen Habits

Zenhabits.com, the ultimate productivity and self-improvement blog. Zen Habits is about finding simplicity in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, and find happiness.

Microprocessor Programs

Mykeepit.blogspot.in is a blog mainly on microprocessor programming on 8085/8086. There are few articles on System Analysis Design, Computer Architecture and Organization, Operating system, Accounting and Production and Operations Management.

Spreeder

Spreeder.com, this site is focused on teaching you one skill: speed reading. And it does a great job of doing so.

Scitable

Nature.com/scitable it’s a free science library and personal learning tool that currently concentrates on genetics, the study of evolution, variation, and the rich complexity of living organisms.

All Recipes

Allrecipes.com, a complete guide to recipes and cooking tips. If you’d like to learn to be a better cook, this site is for you.

Khan Academy

Khanacademy.org is the benchmark as far as online educational methods go. Formed by Salman Khan, an MIT engineer, Khan Academy has a very unique attempt at education. Majority of the videos on this site cater to school-going students. But there are interesting courses in History which are graduate level. The teaching method is very traditional and old-school where Sal Khan (as he is popularly known) explains various concepts and theorems on a blackboard with multi-coloured digital pens, which is very different from a long shot of the professor tutoring you as will be seen in the research stated below. Another wonderful aspect of Khan Academy is the gamification philosophy in the site. Every video you view gives you some points and as your point increases you keep unlocking new badges which are kind of cool. For students taking Math lessons, there is a Practice module, where you can take quizzes, answer questions based on topics, etc. You get a sort of report card which shows your progress and grasp of a particular topic. It is a wonderful tool for students to improve their math proficiency.



Source by Enakta Naru Uchiha

A Psychological Profile of Tony Soprano

Tony Soprano is one of the most intriguing and enigmatic characters in the history of television. Understanding him psychologically is a difficult proposition, although many of the shows other character’s have proffered some ideas. In one early episode, Dr. Melfi’s husband Richard refers to Tony as Alexithymic, the short definition being “the inability to talk about feelings due to a lack of emotional awareness.” This definition is definitely somewhat accurate, as Tony often reacts with rage during periods of confusion and frustration.

One classic example of this comes when Tony enters his office and sees that someone has purchased a “Big Mouth Billy Bass” and placed it on his desk. Seeing the singing fish reminds Tony of his dream about Big Pussy, and this memory floods Tony with multiple emotions that he is unable to process or understand. Tony reacts to this emotional flooding by beating Georgie, (A favorite pastime) who he learns placed the fish in his office, as this choice allows him to temporarily exorcise his uncomfortable feelings through this physically violent reaction.

At one point Dr. Melfi suggests Tony has an Anti-Social Personality Disorder. People with this disorder often show a persistent pattern of conduct disorder in their teen years which involves breaking the law, poor academic performance, disrespect for authority as well as several other more severe criteria including torturing animals and starting fires. Throughout the series we learn several things about Tony’s younger years. In Season 1, we learn from Uncle Junior and Livia that Tony and his friends stole a car, and also that Tony used to sell stolen lobsters in an effort to earn some extras cash. In another episode we see him skipping school, breaking into his father’s car, and generally being very willing to bend the rules.

Skip to Tony’s teen years and we learn that Tony has become good enough at sports to become a “varsity athlete” despite Junior’s claim that he wasn’t. He graduates from High School and attends Seton Hall for a semester and a half, before he “got into some trouble” (revealed to Meadow during the episode “College”) and goes to prison for a short while. While Tony is insisting to Dr. Melfi that he never engaged in Homosexual activities, we learn his time in prison was relatively short, and we can therefore assume his crime was relatively minor. Around this same time Tony robbed Feech Lamana’s card game, which was a major turning point in his life where he became officially respected as a gangster.

From this brief look at Tony’s adolescence we learn he probably did meet many of the characteristics for conduct disorder but possibly not enough to make a firm diagnoses. Which moves us to the diagnoses of Anti-Social personality disorder, which according to the DSM-IV, involves “a pervasive pattern of disregard for and violation of the rights of others occurring since age 15 years, as indicated by three (or more) of the following:

(1) failure to conform to social norms with respect to lawful behaviors as indicated by repeatedly performing acts that are grounds for arrest

(2) deceitfulness, as indicated by repeated lying, use of aliases, or conning others for personal profit or pleasure

(3) impulsivity or failure to plan ahead

(4) irritability and aggressiveness, as indicated by repeated physical fights or assaults

(5) reckless disregard for safety of self or others

(6) consistent irresponsibility, as indicated by repeated failure to sustain consistent work behavior or honor financial obligations

(7) lack of remorse, as indicated by being indifferent to or rationalizing having hurt, mistreated, or stolen from another

B. The individual is at least age 18 years.

C. There is evidence of Conduct Disorder with onset before age 15 years.

D. The occurrence of antisocial behavior is not exclusively during the course of Schizophrenia or a Manic Episode.

So, does Tony meet at least three of these criteria? The answer seems to be that yes of course he does. Although he does not seem to meet the criteria for number 6, there have been multiple examples of his actions meeting the criteria for the other 6 components. But does this diagnosis truly encapsulate Tony Soprano? It doesn’t appear to. The fact is that Tony is capable of unselfish and extremely generous acts, although often these actions have ulterior motives. Therefore to truly get a sense of the patterns of Tony Soprano’s life, it is extremely useful to use an Adlerian model to examine the patterns of his basic convictions. The Adlerian model looks at key components of a person’s life, and also at their early recollections in an attempt to examine several key determinants that Adler believed made up a person’s unique lifestyle.

Gender Role Preparation perceived through Gender Guiding Lines and Role Models

Through observing their parents and the gender patterns they adopt in their relations, a person learns to conceptualize a personal definition of what a man is and what a woman is. From watching his father, “Johnny Boy” Soprano, a respected and feared Mafioso, Tony formed several impression of what it is to be a man. First and foremost Tony learned that the man is the breadwinner in the family, and that he needs to do whatever it takes, regardless of the law, to provide for his family.

Tony also learned a great deal about conflict resolution from watching his father deal with people from around the neighborhood. One particularly important observation was watching his father handle a man named Satriale who had been avoiding him because he owed him a debt. When Tony watches his father chop off the man’s finger as a result of this dispute, Tony formed an early impression that a man goes to any lengths, despite the law, when that man owes him a debt. This impression was again confirmed when he watched his father brutally pummel a neighbor named Rocco, who also owed Johnny a debt.

Tony also learned a great deal from watching his father’s work habits throughout the years, and this affected his own adult attitude towards work. The beatings Tony witnessed in the previous situations were both over an attempt to collect a debt, and Tony saw that a great deal of Johnny’s income was simply taken by force or the threat of violence. Therefore he learned that men don’t need to work if they can take things from others, and this was a lesson that appeared to resonate.

In one notable event that occurred in Tony’s teen years, he covers for his father to his mother when she correctly assumes he’s been with another woman. In this situation, Tony, who has most likely learned through watching his father lie many times before, that it’s OK for a man to lie when confronted by an uncomfortable situation.

Through Tony’s interactions with his mother he learned that a woman, although she works in the home, holds a great deal of power and control in interpersonal relationships. One early impression came from watching his father and mother interact after his father brings home a large order of meat, and Tony observes that this was the only time his mother was ever really happy. Tony also makes the connection that when his father brought gifts it was “probably the only time he got laid” which also created the impression for Tony that a woman only provides sexual gratification to men when they are given gifts, and this was an idea that also seemed to translate to his adult life.

Interpersonal Style perceived through Experience of Family Atmosphere

The family atmosphere in the Soprano family was one of storm and strife. As Tony’s sister Janice correctly explains to her husband Bobby, “In my family it was dog eat dog.” This was an accurate description of the Soprano household, and much of this difficulty stemmed from the interactions between Livia and Johnny which were based on repetitive patterns of incessant nagging on Livia’s part and extreme deceit on Johnny’s. Livia’s tyranny over the house may have even eventually contributed to Johnny’s physical decline, as in Tony’s estimation she wore this very strong man into a “little nub.”

Livia Soprano’s love was conditional love. Livia was extremely critical of her children and she did not demonstrate encouragement and support of their endeavors which appeared to stimulate a lifelong pattern of self-doubt in both Tony as well as his sister Janice. Discouraged children often grow up to be angry and unfulfilled adults, as they begin to feel that everything they do will not live up to someone’s standards. In these situations a kind of “learned helplessness” (Seligman 1965) can take place, where kids simply give up rather than continuing to compete in a seemingly hopeless situation. This appeared to be the case with Janice Soprano, who spends a lifetime avoiding any kind of useful activity rather than have to be judged a failure as she has so many times before.

Tony on the other hand compensated for this lack of love like his father did by lashing out at others, finding temporary gratification though many sexual conquests, and finding solace in acquiring material possessions.

Livia also talked openly of killing her children when Tony was a young man, which he must have seen as a great devaluation of his importance and worth in his mother’s life. In one notable instance Livia tells Tony she could “smother him with a pillow” which terrifies Tony and makes him question how far his mother might really go in enforcing punishment in the Soprano household. Johnny Soprano on the other hand freely used corporal punishment in the house, and in Tony’s words, “the belt was his favorite child development tool.” Johnny clearly demonstrated though many of his actions in the house that violence was an appropriate response to frustration, and this was also a value that Tony seemed to inherit.

Johnny Soprano was also consistently deceitful in his dealings with his family, and his constant deceit was often the trigger that sent Livia flying into a rage. One early example of Johnny’s deceit came following his arrest at a kid’s carnival, where he tells his children the cops made a terrible mistake and arrested the wrong guys, which would be difficult for even a child to believe.

Another important event that confirms Johnny’s constant deceit occurred when Tony was a teenager and Livia was in the hospital having suffered a miscarriage where she was in dire physical danger. Johnny, who was staying overnight with his mistress, concocts an elaborate lie that hinged on Tony supporting the lie and confirming the story for his hospitalized mother. Tony does go along with the lie, and this event marked as major turning point where he embraces the deceitful lifestyle and begins to head down the path his father has paved for him.

Personal Code of Conduct perceived through Acceptance / Rejection of Family Values

When Tony embraced his father’s lying ways, he was essentially accepting the Soprano family values, all of which were also modeled by Tony’s Uncle Junior. Although Tony made a brief attempt at following a different path by going to college, his robbery of Feech Lamana’s card game demonstrated an early lesson learned from his father that if someone wants something that it is easier to simply take it from others than to actually work for it. This idea was strongly reinforced when Tony was caught for this act and he was not only not punished, but in effect promoted into the “family” following this brazen and irresponsible action.

For Tony the term “family values” obviously had more than one meaning, but upon close examination the values modeled in the Sopranos household were the same that were necessary to survive and even thrive in the mafia “family” Tony was also a part of. For instance Livia used the threat of killing someone weaker than her to retain order in the house and get people to comply with her wishes. The exact same thing is used by the mafia family, as the threat of pending violence is one of the key ways the family perpetuates its wealth.

The family value of deceit in the house was also a necessary value to succeed in the larger Mafia family. The code of “Omerta” implies silence and avoidance of even discussing the organization, and this is an interesting connection to make considering the fact that Livia was so against Tony going to therapy as she felt he was there to “talk about his mother.” Livia, who preferred the family secrets stay buried, was so consumed by feelings of anger from thinking that Tony would reveal her secrets to a therapist, that she in essence convinced Junior to have him killed. Returning to the moment of the idea Tony is Alexithymic, one can speculate that this condition might stem from his mother’s absolute inability to promote the sharing of feelings in the Soprano household.

Perspective on the World perceived through Experience of Psychological Birth Order

As the second born child of three, Tony’s assumed the position of the classic middle child. The second born child often takes their cues from the oldest child, who has been in the world longer and provides a roadmap for the second child to follow. Second born children are often the rebels in the family, as the first borns tend to be responsible and can often even be like a second parent. The second child therefore often finds belonging through acting distinctively different than the first, as the first is naturally better at things because of their advanced age and physical development. This was partially true in Tony’s case, as Janis appeared to enjoy flaunting her position as the eldest, and at least in her early childhood convinced her father she was a well-behaved and accomplished child. Tony on the other hand showed immediate rebellious behavior, and found belonging through being as Junior described a “little hellion” who learned to fit in and get attention through misbehavior.

Adler made a strong point of emphasizing that birth order also had a psychological component to it, where the literal birth order may differ from the physical birth order. This can happen when the first born son usurps the first born female child and becomes the de facto leader of the children, as he comes from a culture that values males over women. This dynamic appeared to manifest itself in the Soprano household. In Tony’s case Janis, who enjoyed the power of being the first born but not the responsibility, in effect passed the torch of responsibility as the first born to Tony, who became responsible for the family as he entered into adulthood.

Range of Social Interest perceived through Other Particularities

Adler believed that the extent and degree that a person takes an interest in his or her fellow human beings was an excellent predictor of their mental health. Tony never developed this interest in others, and instead came to value others based on their personal usefulness to him. There are many examples of this in Tony’s life, one example being his relationship with Paulie, who fell out of Tony’s favor following a financial downturn in Season 4. Even in his dealings with Artie Bucco Tony often sizes up how Artie can be useful to him, and despite their imbalance of power Tony finds little ways to exploit this friendship for his personal gain.

Tony’s odd obsession with animals also demonstrates his inability to share emotions with other human beings, and again this behavior might have some its roots in the lack of love and support he received from his mother. Tony often projects feelings onto animals that he is unable to feel for human beings, and this trait shows how confusing and upset Tony gets when confronted by negative emotions.

Conclusion

In conclusion Tony Sopano’s life is one lived with little insight or mindfulness. This lack of insight has lead to an external locus of control where he views the bad things that happen to him as bad luck His statements “I can’t catch a break” and “I’m like king Midas in reverse” are example of this behavior, and these claims don’t jibe with the many, many fortuitous events in Tony’s life.

Tony also likes to present the idea that he is a “sad clown” but again the evidence in his life does not seem to support this. When Tony is angry or hurt he nearly always responds with physical violence, and occasionally with em0tional violence such as when he calls Melfi a “cunt” following her rebuke of his advances. The sad clown motif indicates the sense of pity Tony often feels for himself, and his general pessimistic attitude towards life.

Adler felt that by gaining insight into your behavior you could begin to understand the patterns and faulty thinking and logic that these patterns then created. Melfi, after many years has uncovered some of these patterns, but doesn’t seem to offer much assistance as to how to process this information. The result has been that Tony continues to repeat many of the patterns directly inherited from watching his parents, and despite his often empty promises to change his life, this is really not possible without going back to the beginning.

Adler referred to this idea as “soft” determinism, meaning a person’s patterns of behavior were firmly and deeply entrenched, and very, very difficult to change without a tremendous amount of insight. Although nearly dying was a kind of apotheosis for Tony, it is likely he will return to much of his former behavior as he falls back into these familiar patterns.



Source by Joe Guse

The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right Thing

As the public grows more knowledgeable and educated, they hold businesses to a higher standard than was once the case. The abuses of workers that were common a century ago are not tolerated by society today. Now corporate ethics policies drive decisions in the boardroom and the marketing department so that the end user (that’s us) benefits in many ways. Doing the right thing is a good policy because people want to do business with someone they trust and respect. And the companies that are exposed as cheaters, liars, or abusers are generally shunned in the marketplace (Enron, anyone?).

The bottom line is that though there is a negative impact of marketing in the society, there is a positive to balance it out; and it is our job as society to reward the good guys with our purchases and punish the unethical companies by neglecting them in the marketplace. As we continue to do this over and over, we make Big Business aware that they will make money only if they honor their ethics policies and do the right thing on a consistent basis. In this way we can make a difference in the marketing tactics employed to sway our decisions. And that is a positive that we as a society can live with.



Source by Keith Hartung

Serious Face-Saving

The prospect of living for a good long time loses its lustre for a lot of us when we consider the toll all those years can take on face. Luckily, in a kind of modern-day alchemy, researchers are blending romance with science to create products that prolong the look of youth. Part cosmetic, part pharmaceutical, “cosmeceuticals” promise, for example, to slow the accumulation of wrinkles on a woman’s face or to cement the bond between a man and his hair.

Strictly speaking, a cosmetic is a product that cleanses or beautifies the skin, hair and nails. Its action is barely skin-deep, according to the technical definition in the Federal Food, Drug, and Cosmetic Act. A pharmaceutical is a drug, either prescription or over-the-counter, with the proven ability to treat or prevent disease or to affect some bodily structure or function. The Food and Drug Administration (FDA) calls products that combine the two definitions “drug and cosmetics,” and insists that they meet the legal requirements for both categories. The word cosmeceutical is a mixture of things both old and new, full of possibility.

MEDICINE FROM THE MAKEUP COUNTER

Credit for making up the word generally goes to Dr Albert Montgomery Kligman, the University of Pennsylvania dermatologist famous for discovering that retinoic acid (Retina-A) helps both acne and wrinkles. He defines it as “an agent that has both cosmetic and drug effects, or a topical preparation that is neither pure drug nor pure cosmetic.” Other researchers use the term for everything from dandruff shampoos to souped-up skin creams and a host of items.

Cosmeceuticals are the products that will provide immediate positive benefits, and their effects will build up over time. In other words, they won’t altogether wash away with makeup remover but will have a cumulative effect, as do certain pharmaceuticals. The more you use them, the better your skin will look. But… isn’t that what cosmetics companies always claimed?

Yes, and yet there is some substance behind the style. “Traditional cosmetics couldn’t do more than try to keep moisture in the stratum corneum [the outermost layer of the skin, consisting of dead cells],” says Dr Peter Elias, a dermatologist in San Francisco. But in the past few years, a new generation of over-the-counter products has actually begun influencing how skin functions. New treatments can change not only the physical properties of the stratum corneum, but the metabolism and function of the living layers of the epidermis as well, enhancing the skin’s ability to retain water and protecting cell membranes from damage, for example.

Although you’re likely to hear the term cosmeceuticals more and more – and hear its meaning debated – when it comes down to it, who cares what they’re called? Makeup or medicine or both, the point is what they can do for you: change appearance in ways that earlier potions and creams could only dream of.



Source by Andy G